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THE LATINO MARKET IS SIMULTANEOUSLY CONFRONTING TWO PROFOUND SHIFTS
- Latino consumers are moving from Spanish to English
- Latino consumers are moving from traditional media to Internet.
For marketers,
acculturated Latinos represent the prime market - sophisticated and
coveted consumers with considerable income who differentiate themselves by maintaining their Latino
heritage, while preferring English-language media. Many companies are increasing their use
of English-language advertising when seeking to reach acculturated Latinos. These companies are
leading a new marketing trend that, according to some experts has enormous potential.
The
Chicago Latino
Network in its 8
th year
is the leading online resource for
over 37,000
acculturated Latinos in the Chicagoland area
looking for content that reflects their unique lifestyle,
issues and culture. This niche market of early influencers, who enjoy higher education and income levels (with significant disposable income), has been that untapped, often times overlooked, and certainly elusive and mysterious market.
The
Chicago Latino Network has managed to not only market effectively to this niche community, but also to bring light to these successful professionals and entrepreneurs, while disseminating valuable information and resources.
In 2008, the
Chicago Latino Network continues to grow and is looking forward to working with organizations like yours to develop fully integrated plans that include digital, and face-to-face events that are effective and deliver a superior ROI. In a market of millions worth trillions, the
Chicago Latino Network is well positioned to provide exclusive access to this booming demo, in and on their terms.
In our 8th year, we are the LEADERS and TRENDSETTERS in E-Networking over 37,000 Chicagoland New Generation Latinos!
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